Branding / Social Media Management / Consulting

Little Rhody Pasta

A Fresh Start for a Local Favorite

When I first began working with Little Rhody Pasta, their brand didn’t reflect their identity—or their products. The original brand design was a holdover from the previous owners, misaligned with their vision, and even caused confusion about what they sold. They were operating as “Litl Rhody Pasta KO” and were struggling— sales were dwindling, and shutting down felt like a real possibility.

Together, we tackled their issues head-on: starting with rebranding. We corrected the name’s spelling, refined the creative direction, and developed a fresh logo and visual identity that better represented their values and products.

In less than six months, these efforts paid off—sales skyrocketed by 70%.

  • Moodboard for rebranding project

    Step 1: Inspiration

    We felt inspired by "retro Italy" & elements that represent little Rhody (aka Rhode Island). Our mission was to make it clear that they sell pasta, NOT chicken (see their old logo below for reference).

  • Logo variations for a logo rebrand

    Step 2: Logo Drafts

    Each of my logo drafts incorporated pasta shapes that mimic waves, a classic symbol for Rhode Island, with fun retro fonts. I used green, red, & tan colors to infuse the brand design with personality & a modern Italian feel. In the end, the team chose the more timeless & sleek logo.

  • Mockups for a logo rebrand

    Step 3: Logo Mockups

    It is so important to create mockups when deciding on a new logo. This allowed the LRP team to visualize how the logo options would look on various assets such as digital, bags, print, etc.

  • Brand guidelines for a brand rebrand

    Step 4: Brand Guidelines

    Once the logo was finalized, brand guidelines were established. These are set brand rules that the team & I will follow when creating future assets.

Before

After